Bachelor'S Degree in Marketing and Market Research

University center Facultad de Ciencias Económicas y Empresariales
Credit framework
  • Total credits: 240
  • Optional credits: 42

First academic year

First semester
Course Course type Credits Course guide
Political Economics Core course 6
Fundamentals of Business Administration and Management Core course 6
Introduction to Financial Operations Core course 6
Introduction to Marketing Core course 6
Mathematics Core course 6
Second semester
Course Course type Credits Course guide
General Accounting Core course 6
Marketing Management 1 Compulsory course 6
History of Contemporary World Economic Development Core course 6
Introduction to Law Core course 6
Microeconomics Core course 6

Second academic year

First semester
Course Course type Credits Course guide
Marketing Management 2 Compulsory course 6
Business Management Compulsory course 6
Spanish and World Economics Compulsory course 6
Macroeconomics Core course 6
Quantitative Techniques 1 Core course 6
Second semester
Course Course type Credits Course guide
Consumer Behaviour Compulsory course 6
Integrated Marketing Communications 1 Compulsory course 6
Commercial Distribution 1 Compulsory course 6
Market Research 1 Compulsory course 6
Quantitative Techniques 2 Core course 6

Third academic year

First semester
Course Course type Credits Course guide
International Trade Compulsory course 6
Integrated Marketing Communications 2 Compulsory course 6
Sales Management Compulsory course 6
Econometrics Compulsory course 6
Market Research 2 Compulsory course 6
Second semester
Course Course type Credits Course guide
Commercial Distribution 2 Compulsory course 6
Market Research 3 Compulsory course 6
International Marketing Compulsory course 6
Sectoral Marketing Compulsory course 6
Quantitative Techniques 3 Compulsory course 6

Fourth academic year

First semester
Course Course type Credits Course guide
Qualitative Data Analysis Elective course 6
Business Creation Compulsory course 6
New Product Development Elective course 6
History of Commercial Activity and Marketing Elective course 6
Computer Science Applied to Sales Management Elective course 6
English for Intercultural Communication and Negotiation Elective course 6
Social and Political Marketing Compulsory course 6
Planning Media and Formats Elective course 6
Work Placement Elective course 12
Multivariate Statistical Techniques Elective course 6
Second semester
Course Course type Credits Course guide
Accounting Information for Management Elective course 6
Logistics and Merchandising Elective course 6
Culture and Tourism Marketing Elective course 6
Electronic Marketing Elective course 6
Work Placement Elective course 12
Legal Framework of the Market Elective course 6
Computer Systems Supporting Collaboration and Decision-Making Elective course 6
Sociology of Consumption Elective course 6
Undergraduate Dissertation Compulsory course 6